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Marketplace Events Enters Motorcycle Consumer Show Business

In Motorcycle Accessories | on January, 26, 2012 | by | 0 Comments

Marketplace Events Enters Motorcycle Consumer Show Business
News from USRider News:

Marketplace Events VP & GM, Motorcycle Group, Larry Little

For manufacturers and distributors of motorcycles, accessories and apparel, the Progressive Insurance International Motorcycle Shows  (IMS) are where new models and products are unveiled to the press and the motorcycle consumer.  It’s a market that has been dominated by one player, Advanstar Communications.

But that all changed yesterday when  Marketplace Events announced it had hired former long-time publisher of Cycle World magazine, Larry Little, and was expanding into the motorcycle events business with the American International Motorcycle Expo, set to open sometime in the fall of 2013.

Marketplace Events is well positioned to go head to head with Advanstar.  The company produces 21 home shows in major markets across the US and has the infrastructure and experience in running successful consumer trade shows.

Little said AIME will be” timed to align with the annual reveal of new motorcycles…and is intended to create a greater efficiency for the industry to conduct business with retailers, promote new product to the press and consumers, while cre…………… continues on USRider News

… Read the full article
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Related News:

Right Rider Access Auction at Indy Show
News from MotorcycleUSA.com:

Raising awareness and revenue for the Right Rider Access Fund, the Motorcycle Industry Council (MIC) will host a star-studded breakfast auction at next month’s 2012 Dealer Expo in Indianapolis. The free breakfast will include racing legends Mark Blackwell and Kevin Schwantz, with more champions to be named later. The event will be emceed by MIC Board Director Eric Anderson and MIC member Tom White.

The event is set for 8:00 a.m. on Saturday, Feb. 18, in the Wabash Room of the Indiana Convention Center, and is open to any Dealer Expo attendee: dealers, manufacturers, aftermarket reps and all others are welcome. Breakfast and sign-in for the auction begins at 7:30 a.m., though space is limited to 250. All proceeds will benefit the Right Rider Access Fund (RRAF).

Items slated for the RRAF auction block will appeal to off-road enthusiasts and street riders alike. So far, these items include a pristine, vintage Yamaha DT1, graciously donated by Tom White; a Schwantz School at your choice of Road Atlanta or Indianapolis Motor Speedway, courtesy of American Suzuki Motor Corp.; and a variety of Supercross jerseys autographed by your fan-favorite…………… continues on MotorcycleUSA.com

… Read the full article


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